The sweet life: Malvega at ISM 2019

After four successful days, the world trade fair dedicated to sweets and snacks came to an end on 30.01.2019. Every year, the unique combination of impulses, innovations and top-class exhibitors inspires visitors from all over the world. This industry event also features the world’s largest range of sweet and snack brands. Can you guess who simply could not miss it? That’s right! MALVEGA – the packaging design agency.

We naturally represent several of our customers, such as Rübezahl, K-fee, Krüger, Kalfany, Conrad Schulte, Ludwig Schokolade, Hans Freitag and Kuchenmeister, when they exhibit at the ISM trade fair. At Malvega, we are always proud that we can make a strong contribution to our customers’ success by designing entire product ranges, and presenting products and innovations. In addition, we were able to influence the overall image of the confectionery trade fair with our exhibition stand designs.

For our customers, the trade fair was a roaring success. More than 38,000 visitors from around 140 countries experienced a variety of innovations and trends, as well as an interesting programme at the world’s largest trade fair for sweets and snacks. According to the exhibitors, the quality of the professional visitors was consistently high.

Now we can calm down and enjoy the “sweet life”. Actually… no, we can’t! So, what really happens now? After the fair is before the fair, and so we have started the new season full of enthusiasm and inspiration.

Will you join us next year for the 50th anniversary of ISM?